{"id":71412,"date":"2024-11-21T11:19:09","date_gmt":"2024-11-21T09:19:09","guid":{"rendered":"https:\/\/www.ipsen.com\/?p=71412"},"modified":"2025-01-07T16:27:33","modified_gmt":"2025-01-07T14:27:33","slug":"ipsens-commercial-learning-development-program-keeps-employees-engaged","status":"publish","type":"post","link":"https:\/\/www.ipsen.com\/culture\/ipsens-commercial-learning-development-program-keeps-employees-engaged\/","title":{"rendered":"Ipsen\u2019s Commercial Learning & Development program keeps employees engaged\u00a0"},"content":{"rendered":"\n
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Ipsen\u2019s Commercial Learning & Development programs are part of a culture of continuous leaning that benefits our entire organization\u2014and, ultimately, patients. Together with Ioana Parsons, General Manager of the UK & Ireland, Michael Grant, Head of Strategy & Business Excellence, Australia & New Zealand; and Vasilis Vasilikis, Business Excellence Lead, Greece), we discuss what makes these innovative programs work.<\/p>\n<\/p>\n <\/div>\n\n \n \n <\/div>\n <\/div>\n <\/section>\n\n\n\n

When Ioana Parsons, General Manager of the UK & Ireland, thinks about continuous learning, she sees one part of a larger puzzle. \u201cBusiness performance reflects overall organizational health,\u201d she says. \u201cPlenty of data shows that \u2018healthy\u2019 organizations perform better \u2013 and to be healthy, a company needs equal parts hard and soft skills, working together.\u201d<\/p>\n\n\n\n

For Ipsen, this means taking the time to invest in the growth and success of our field force through Commercial Learning & Development. These programs equip employees with the product knowledge, skills and mindset needed to build valuable relationships with healthcare professionals (HCPs) and empower them to answer key questions.<\/p>\n\n\n\n

Available at the global level, these programs can also be adapted locally. The goal is to embed continuous improvement within our teams and company, helping employees learn relevant skills at their own pace and build knowledge over time.<\/p>\n\n\n\n

Flexible programs tailored to employee needs<\/strong><\/p>\n\n\n\n

\u201cIpsen has a culture of collaboration and excellence,\u201d notes Ioana Parsons. \u201cWe aim to ensure that both our field force and office-based teams are knowledgeable about our products.\u201d<\/p>\n\n\n\n

This is part of Ipsen\u2019s commitment to being a High-Performance Learning Organization (HPLO), a core element of the company\u2019s strategy. HPLOs often outperform other organizations by being more innovative, better at meeting customer demands and having higher employee engagement. \u201cThis means training our field force on more than just communicating with HCPs,\u201d says Ioana Parsons. \u201cThey need to know how to collaborate with our office-based teams and use the learning tools we provide.\u201d<\/p>\n\n\n\n

For this reason, Ipsen\u2019s innovative Commercial Learning & Development programs are designed to develop employees\u2019 skills from any starting point. \u201cThey work for senior employees and new hires alike,\u201d says Vasilis Vasilikis, Business Excellence Lead in Greece, \u201cand can be easily adapted to local needs. That\u2019s one of Ipsen\u2019s greatest strengths \u2013 the ability to recognize that each field force faces different challenges and needs tailored support.\u201d<\/p>\n\n\n\n

Combining technical innovation with best practice<\/strong><\/p>\n\n\n\n

As technology has changed, so has the healthcare industry. \u201cThe medical field is very saturated,\u201d says Ioana Parsons, \u201cso our field force needs to closely follow the latest trends, innovating, exploring and upskilling.\u201d<\/p>\n\n\n\n

Ipsen\u2019s programs are designed to meet those needs, being co-constructed with the people and countries who use them. Built around the latest developments in neuroscience and best practices for adult learning, program content is practical, adaptive and applicable to real-life interactions with HCPs. For example, our microlearning program draws on best practices around spaced repetition and the forgetting curve by repeating questions over intervals to improve knowledge retention.<\/p>\n\n\n\n

\u201cThe microlearning platform is fun and user friendly,\u201d says Michael Grant, Head of Strategy and Business Excellence, Australia & New Zealand. \u201cIt has made it simple to measure knowledge retention and keep people motivated by showing them their progress.\u201d<\/p>\n\n\n\n

Encouragement and engagement are key features of the Learning & Development programs. \u201cWe want our programs to provide a positive experience, for employees to find them enjoyable and empowering,\u201d notes Vasilis Vasilikis. \u201cAnd so far, so good. Our field force is always asking for more \u2013 I have to keep telling them to wait for the next installment.\u201d<\/p>\n\n\n\n

These updates are never long in coming. Ipsen has been at the frontier of innovation in pharmaceutical learning & development for several years, leveraging the latest technologies to support teams. When long-distance, app-based learning appeared, Ipsen was a first-mover, bringing new learning options to our field force. Now, as the market turns toward artificial intelligence (AI), we are exploring AI\u2019s potential to offer personalized, role-play-based training to employees.<\/p>\n\n\n\n

\u201cWe\u2019re equipping our teams with next-generation skills,\u201d says Michael Grant. \u201cBy embedding AI into our training, we can help field forces acquire the knowledge they need to present the right information to HCPs accurately, concisely and effectively.\u201d<\/p>\n\n\n\n

Through these kinds of company-wide innovations, Ipsen is enabling employees to meaningfully engage with HCPs to focus on what matters for patients. \u201cI\u2019ve been with Ipsen for 23 years,\u201d says Vasilis Vasilikis, \u201cand the Commercial Learning & Development programs are one of our best initiatives. Commercial Learning & Development programs are purposeful and targeted, supporting our field teams at every turn.\u201d<\/p>\n\n\n\n

\u201cWe\u2019re lucky to have a global Commercial Learning & Development team dedicated to our field force,\u201d concludes Michael Grant. \u201cIn the healthcare world, technology is always changing, the market is always moving and it\u2019s your job to keep up. Having in-house experts available to train you at any moment is invaluable.\u201d<\/p>\n\n\n\n

To explore careers opportunities at Ipsen, visit our Careers page\u00a0HERE<\/strong><\/a>.\u00a0<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When Ioana Parsons, General Manager of the UK & Ireland, thinks about continuous learning, she sees one part of a<\/p>\n","protected":false},"author":9,"featured_media":73179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24925],"tags":[],"class_list":["post-71412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","entry"],"acf":[],"yoast_head":"\nCommercial Learning & Development Programs | Ipsen<\/title>\n<meta name=\"description\" content=\"\u201cKnowledge is king\u201d: how best-in-class Commercial Learning & Development Programs support healthcare professionals and patients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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