Commercial Learning & Development

Empowering our teams to get the most out of every HCP interaction

As transformative medicines, advanced technologies and new methods change the way our field teams operate, healthcare professionals (HCPs) are facing a new paradigm. At Ipsen, our goal is to leverage our expertise to bring value to HCPs with the right information at the right time.

Our Commercial Learning & Development programs enable us to think big and execute with precision to bring the full potential of our innovative medicines to patients. We equip our field-based teams with the knowledge, skills and mindset needed to build effective relationships with healthcare professionals.

The program includes:

· Product knowledge certification to ensure they provide accurate, up-to-date information to healthcare professionals

· Skills training to engage differently and lead solutions-based conversations

· Mindset development to build individual ownership of learning and development

“At Ipsen, we see Commercial Learning & Development as a key differentiator, and partner, in this complex and evolving environment. Acquiring in-depth knowledge of our medicines and the diseases they treat enables our teams to have meaningful conversations with healthcare professionals and add real value.”

Tim Batchelor, Global Head of Commercial Learning & Development

We support knowledge acquisition and skill development

Ipsen’s dedicated training plans help our field force bring our innovative medicines and relevant solutions to healthcare professionals.

Sharpening our teams’ skills

ADAPT is our best-practice program for pharmaceutical promotion. The program helps our field force improve skills and develop the mindset needed to offer healthcare professionals the solutions they need. It is available in over 30 countries.

A fully certified commercial team

Our certification program reflects Ipsen’s ambitions to provide healthcare professionals and patients with the same high standard of excellence worldwide. We ensure our teams have up-to-date knowledge of our products and the diseases we address by requiring them to recertify every year.

A fully certified commercial team

Our microlearning program is designed as an easy way for busy field teams to embrace continuous learning. A gamified approach breaks training sessions into short quizzes with explanations and repeated questions. Our team members see an average knowledge improvement of 16% between the first and final attempts.

An innovative learning approach to reinforce knowledge

Studies show that a well-designed onboarding program can increase new employee engagement and retention. Ipsen’s 12-month onboarding program equips newcomers with the knowledge, values, skills, tools, mindset and processes they need for success. In doing so, it increases the value they bring to healthcare professionals.

Committed to continuous learning

Our innovative Commercial Learning & Development programs reflect our commitment to being a High-Performance Learning Organization (HPLO) and brings us a sustainable competitive advantage.

Leveraging new technologies

Artificial Intelligence (AI) has the potential to deliver personalized training to equip our teams for real-world challenges.

At Ipsen, we empower our teams with the knowledge and skills necessary to effectively harness AI and other advanced technologies, enabling them to stay at the forefront of innovation.